Lead Generation is the process of creating content that entices potential customers to share their contact information. From downloadable eBooks to free templates, these gated content offerings can help a business nurture leads down the sales funnel. Once a lead has been qualified by the marketing team, they’re passed to sales as sales qualified leads (SQLs). CRM tools keep track of all communications with each lead.
Read More - https://www.montdigital.com/su....b-services/lead-gene
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